Toronto's harbour has been used since the founding of Toronto for shipping and industrial purposes. in 1972 Trudeau (Senior) proposed a harbourfront project, converting the area from it's industrial beginnings to a mix of residential and cultural areas.
this culminated in the opening of the Harbourfront Centre in 1991 introducing local Toronto artists that would otherwise not be seen in commercial venues. In 2014 Waterfront Toronto completed its revitalization project introducing bike lanes, more green space and a larger area for pedestrians. The Harbourfront also houses the Jack Layton Ferry Terminal, which brings residents to the Toronto Islands.
An additional 10% of profits will be donated to the Toronto Harbourfront Centre on top of the 20% to TOPS to promote local artists.